So what do you do when you have the best-selling car in the
industry for 12 straight years? You find ways to make it even better. That's
exactly what Toyota did with the introduction of the new 2015 Camry. After
selling almost a million of the industry's benchmark sedan since the current
generation launched in 2011, Toyota stripped it down to its chassis and rebuilt
it from the ground up, raising the bar yet again in the ultra-competitive
mid-size sedan segment.
Advanced Safety Features
All Toyota vehicles come standard with the STAR Safety
System. In addition, Camry will offer safety-focused driver aids including Lane
Departure Alert, Adaptive Cruise Control, Pre-Collision System with Auto High
Beams, and Blind Spot Monitor with Rear Cross Traffic Alert.
Everybody's All-American
Every Camry sold in North America is the product of over
7,000 skilled American team members. From design and engineering in Michigan,
to assembly in Kentucky, a unique American touch goes into each Camry that
rolls off of the line. The new 2015 Camry will arrive in dealerships in the
fall of 2014.
Making the Grade
In 2011, Toyota launched the sporty Camry SE grade,
resulting in attracting buyers that were 12 years younger than the rest of the
segment average. The SE model now accounts for 45 percent of the Camry sales
mix, proving that drivers want sportier models.
Building on this success, the Camry XSE grade gives
customers more of what they want with enthusiastic driving dynamics and
luxurious amenities. The Camry SE and XSE are distinguished by a unique mesh
grille and fascia treatment. The Camry XSE adds to its edgier look with
model-specific 18-inch wheels, unique shock absorbers, firmer bushings, higher
rate coil springs, and unique EPS tuning, making it the sportiest Camry yet.
Dialing Up Driving Dynamics
Additional spot welds were added to the door opening flanges
to increase rigidity and enable spirited handling. A combination of Macpherson
struts up front, a multi-link arrangement at the rear and a stiffer body
structure allows for unique suspension tuning across trim levels.
The electric power steering on all Camry models is tuned for
better on-center feel, better straight line stability and more direct-feeling
steering inputs. In addition to improvements in steering feel, the new Camry's
hydraulic system has been revised with a two-stage brake booster to improve
brake feel.
A Modern, Refined Interior
The interior of the new Camry is more refined than ever with
premium materials, roomier feel and improved amenities. The center stack
features a high-tech, upscale look that smoothly integrates with the console.
The center console tray has been redesigned to increase
capacity while offering a convenient power source in the storage box. The new
enclosed bin in front of the shifter now offers 12v, USB and a segment-first,
available wireless charging system for select smart phones.
The 2015 Camry's cockpit offers intuitive top-flight in-car
electronics and displays that help reduce driver stress and distraction. The
instrument panel features a new 4.2-inch TFT screen nestled between the
three-dimensional Optitron gauges on the SE, XLE and XSE models. The screen's
color animation displays a wide range of vehicle functions and coordinates with
the multimedia system to display audio, navigation, warnings and
communications.
An Expressive and Athletic Exterior
The 2015 Camry's exterior is more expressive and athletic
with prominent character lines. The new car is slightly longer (1.8 inches or
45 mm) and features a widened track (0.4 inches or 10 mm) that communicates a
dynamic stance and presence.
A pronounced body line starts from the Camry's muscular
front fender and spans across the doors and rear quarter panel, conveying a
sense of motion. The completely revised, more aggressive front bumper cover
features a wider more prominent trapezoidal grille shape, expressing a lower
center of gravity.
New Lighting Shines with Form and Function
The new sleek headlamps complement the aggressive front
fascia, while the front turn signal indicators and LED DRL's are integrated for
an elegant appearance. The 2015 Camry will offer exterior lighting with
available LED low and high-beams and auto static leveling. The Camry's rear
tail lamps sweep into the tapered sheet metal at the rear of the car. A
decorative garnish connects the tail lamps across the trunk lid and emphasizes
its new sporty stance.
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