Ford introduced the all-new Ford F-150, the reinvention of
America's favorite truck. It is the toughest, smartest and most capable F-150
ever - setting the standard for the future of trucks.
The all-new F-150 delivers an impressive combination of
power, capability and efficiency - from advanced materials that improve
durability and inhibit corrosion, to faster processors that enhance driving
performance, to breakthrough cargo management and towing solutions.
"F-150 is well-known for being Built Ford Tough. Now,
it is both tough and smart," said Mark Fields, Ford Motor Company chief
operating officer. "The all-new F-150 redefines the future of trucks, and
it is yet another example of our One Ford plan producing vehicles that serve customers
with a commitment to the very best quality, fuel efficiency, safety, smart
design and value."
Ford F-150 is part of the Ford F-Series truck lineup,
America's best-selling truck for 37 consecutive years and America's
best-selling vehicle for 32 years.
"We have a unique connection with our customers,"
said Joe Hinrichs, Ford executive vice president and president of The Americas.
"Time and again, F-150 has delivered the tougher, smarter features they
want along with the capabilities they need for work or play. We build our
trucks to their high standards."
In designing the backbone of the F-150, Ford engineers
improved the truck's signature fully boxed ladder frame. It is all-new with
more high-strength steel than ever - making it stronger and lighter. High-strength,
military-grade, aluminum alloys - already used in aerospace, commercial
transportation, energy and many other rugged industries - are used throughout
the Ford F-150 body for the first time, improving dent and ding resistance and
also saving weight. Overall, up to 700 pounds of weight have been saved,
helping the F-150 tow more, haul more, accelerate quicker and stop shorter, and
contributing to efficiency.
"More than ever before, customers want a truck that is a dependable partner, mobile office and a go-anywhere workshop," said Raj Nair, Ford group vice president, Global Product Development. "To meet the needs of our truck customers, we created smart new features and a whole new approach to using advanced materials and engines to improve capability and efficiency."
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